Where what’s new meets what’s proven.

We are a coterie of creators and storytellers — a healthy mix of veterans and emerging talent. Whether it's producing a commercial, executing a web series, social content or launching or reimagining your brand, we like to create great work and we know how to do it right.

We make ads, branded content, original content and art—and we don’t believe there’s a difference anymore. You have seen our work on screens of every size and premiering at Sundance, Tribeca and HotDocs. We have taken home Lions and Clios, CINEs, Tellys and Pencils, but mostly we’ve taken home our work — to think about it a little bit more over dinner. To pop awake at 3 A.M. with the bright idea that brings it all together.

Who trusts us? American Express, DuPont, Ford, HBO, Hulu, Hyundai, IBM, Lenovo, Libbey Glassware, Nikon, Philips, San Pellegrino, Unilever and Verizon, among many others. But we don’t sit back on our laurels and rely on that trust; we earn it fresh each time.

That’s a good word to describe us — fresh. With every project, we strive to deliver fresh, exciting, beautifully executed, visual storytelling. We offer a production experience tailored to every scope and budget with an emphasis on interaction, ideation and good old-fashioned listening. We can also manage your in-house post resources like we've done for top agencies, brands and consultancies.

We’re adaptable, tireless and we were nimble before it was a thing. Just ask our clients.

Oh, and we like to travel. We've filmed everywhere from South Africa to Singapore to San Francisco. We've made trusted partners all over the world, and we can also tell you where to get the best cup of coffee or chimarrão. You'll need it, too, because we like to start early and hit the ground running.

Welcome to SweetEye.


Mobilizing The 12th Man – Branded Documentary Short
a SweetEye Pictures/Chromista production Directed by Xavier Mairesse, Edited by Adam Kaufman

Sports Clios
Grand Prix Winner
Dubai Lynx
Grand Prix Winner Media
Grand Prix Winner Mobile
5 Gold Lynx, 2 Silver Lynx
One Show Pencils
Gold, 2 Bronze
Cannes Lions International Festival of Creativity
5 Silver Lions, 2 Bronze Lions
Silver, 2 Bronze


Booker’s Place: A Mississippi Story – Feature Documentary
CINE Golden Eagle - Documentary
CINDY (Int'l Cinema In Industry) - Documentary Gold Award
FOCAL International Awards - Best Use of Footage in a Factual Production
Telly Silver Winner x3 - Social Issues, Cinematography, Editing
Telly Bronze - History/Biography

Create Or Else – Digital Doc Series
W3 Silver Award
CINDY Gold Award
CINE Golden Eagle
Telly Silver Winner, Bronze
People's Telly Bronze

Sexy Little Numbers – B2C Digital Campaign
Telly Silver Winner, 2 Bronze

GIFF Campaign – Promotional Campaign
CINE Golden Eagle Winner - New Media



Adam Brightman is a producer with over twenty-five years of experience in film and television production. He has worked on indie films and for major studios including Sony, Warner Brothers and Fox. His producing credits include Nick and Norah’s Infinite Playlist, Two Family House, and Chris Rock’s I Think I Love My Wife. His many film and tv credits include Kingpin, If Lucy Fell, Basquiat, Fur, A Price Above Rubies, You Don't Mess With The Zohan, ABC’s Pan Am and HBO’s The Newsroom.

Adam has produced dozens of commercials for advertisers over the years, and has spent the last two years producing branded content in partnership with David Zellerford at SweetEye Pictures.

Adam is on the board of the Adrienne Shelley Foundation and is a member of the Directors Guild of America.


David Zellerford is an award-winning producer, creative executive and production consultant with 15+ years experience having made a reputation delivering premium, multi-platform content engagements and experiences of varying size, complexity and cost.

David has overseen production on several continents and has created serial content for Fortune 500 brands and streaming digital platforms. He is the Producer of short and feature-length narrative and documentary films, his most recent feature documentary, Booker’s Place: A Mississippi Story, boasting a 100% rating on Rotten Tomatoes.

David has been on panels and conducted workshops on Filmmaking, Digital Media and Entertainment at a number of international film festivals as well as UCLA and his alma mater NYU. He is a natural leader and mentor and is a member of the Directors Guild of America (Commercials Category) and the Producers Guild of America (Documentary Committee).


Brett Wagner’s career in advertising and film has encompassed many cities and genres. He has created award-winning commercials for companies in many different industries, including telecommunications, food service, automotive, health care, insurance, and more. His work has been honored with industry awards, including "Best of Show" at the Addys in 2014, 2010 and 2007.

Brett's short film, Chief, premiered at Sundance, was declared a "must-see" by IndieWIRE, and won the Los Angeles International Shortsfest. His most recent film, Care, is currently on the festival circuit and also won Best Dramatic Film at LA Shorts, as well as Best Short Film at the Kansas City Film Festival and the Williamsburg Film Festival.

Brett holds an MFA from NYU’s Tisch School of the Arts. He has dived with great white sharks, organized Martin Scorsese’s film collection, sipped kava with the village elders, traded on the black market in Soviet Leningrad, worked concessions at the Rocky Horror Picture Show, poked lava with a stick, and recently squished a Suzuki with a backhoe. His intentions were honorable.


John Wayland has twenty years of experience editing feature films, documentaries, broadcast spots, and every kind of digital content imaginable. He's had films in competition at Sundance, Tribeca and SXSW, and has worked on award-winning advertising campaigns for some of the most innovative global brands.

John holds a BS in Artificial Intelligence from Stanford University, where he got his start producing, directing and editing the sketch comedy shows The Oval Show and Sam Park Revue. John is also a member of the Motion Picture Editors Guild and a co-founder of the Cold Spring Film Society, a non-profit which screens classic films outdoors in the Hudson Valley.


Alexandra Smith is an Editor, Colorist and occasional Motion Graphics Artist. She fell into and in love with all things post-Production at her first job, where she cut concerts and in-studio music videos for independent artists. Since then, she has worked on short films and branded content for major advertising agencies, including Ogilvy & Mather, 24/7 Laundry Service and Accenture Interactive. Her SweetEye clients include Abramorama, ABInBev, Philips, Professional Bull Riding, Restaurant Depot and WME|IMG.

Alexandra holds an MFA in Design and Technology from Parsons The New School for Design. When she is not editing, Alexandra is rarely idle as she is an avid gamer, maker and helicopter cat-mom.


Lisa sees her distinct creative style and approach as a culmination of her diverse professional background and experience: Creating minimalistic 2D animations and charming stop-motion films for national TV ad campaigns, directing quirky tabletop ads and innovative music videos, as well as documenting protest marches or creating captivating visuals for symphonic film music galas.Skilled and comfortable working on a wide variety of scopes and budgets, she bases her creative decisions on a deep knowledge of the subject, the audience and the brand to come up with clever, simple and elegant ideas and flawless execution.

Lisa graduated from the University of Vienna and started her career in Austria before falling in love with and relocating to New York City. She has worked for numerous clients like L'Oreal, Samsung, T-Mobile and Erste Bank in both Austria and the United States, and has recently taken on several projects as Senior Motion Graphics Designer for Accenture Interactive's new Soho Studio.


Jennifer Zwarich is an award-winning artist and designer with over fifteen years of experience in logo/web/print+branding design. Jen began her career in the art galleries and archives of NYC and has also taught classes in Cinema Studies at both Columbia University and NYU. She owns and runs the NY design firm Black Dash Studio.

Jennifer holds a BA with Honors in Art/Art History from Stanford University and a PhD in Cinema Studies from New York University. She also designs, photographs and directs all the creative efforts of the non-profit Cold Spring Film Society, which she co-founded in 2011. Jennifer is also a recognized painter and ceramic artist.


Adam Brightman | adam@sweeteye.tv
Executive in Charge of Production

David Zellerford | david@sweeteye.tv
Executive Producer

Brooklyn, USA

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